The Story of CRED

Cred a bengal based startup which was founded by Kunal Shah in 2018. Kunal Shah never belived in failed first concept instead he thinks that every entrepreneur should do all his/her homework and that's why he took 3 years to build Cred. CRED is used to pay credit card bills. In return, users get CRED coins. With CRED coins , you can claim: -Rewards -Travel Benefits CRED aims to target Gen-X and early Millennials for thier app currently as they are the ones owning credit cards. The tax paying middle and upper-middle class of this country live a life of frustration. Most of them don't get the returns for the taxes they pay. The gateway to a better lifestyle, sense of superiority and being in a like-minded community upgrades their esteem. Cred can only be accessed by people with high credit score (>750). So Cred's ultimate goal-Build a network of financially trustworthy individuals. With a trustworthy network - Cred can overlay many businesses on top. According to me, Credit Card Rewards can help one climb Maslow's hierarchy of needs, if used right. Super premium cards takes care of the aesthetic needs through Luxury hotels/flights and experiences. I see CRED as a data company. They have the data of what user purchases with thier credit cards and all sorts of those transactions .